Aura Breathalyzer
The Aura Breathalyzer is a breath alcohol screening lifestyle device specifically designed to reshape the perception of responsible celebration. It utilizes top tier law enforcement grade electrochemical fuel cell sensors newly available for public use. Aura blends precision with elevated design to remove the social stigma previously associated with medical breathalyzers.
![448233994_640[1].jpg](https://images.squarespace-cdn.com/content/v1/64a89a8f2e7bcf40f9a6dc5a/7736ee82-c87b-491e-8dfd-bbc9bb53e62b/448233994_640%5B1%5D.jpg)
Project Overview
Client: Ho International Design, Inc
Design: Jake Emmert for Ho International
Category: Medical lifestyle accessory
Technology: Electrochemical fuel cell
Design Services: Research, concepts, industrial design
Product Status: Launched 2014
Value & Impact: Transformed a traditionally clinical product into a desirable lifestyle object that reduces stigma, builds trust, and makes responsible behavior feel more approachable.